How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 06:32
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
Silicon Valley's not crying for Musk - Axios
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
New Pill Slashes “Bad” Cholesterol and Heart Attack Risk in Just 12 Weeks - SciTechDaily
Perception
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
High-Average, Low-Slugging Hitters Are Back, and Baseball Is Better for It - Sports Illustrated
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
Product